Zayna’s dry-days
The problem
Many people who want to drink less or track their habits find that most existing tools are either clinical treatment apps aimed at serious dependency, or drinking-culture apps that do the opposite, with very little in between for someone who just wants an honest, private way to notice their own patterns.
The solution
DryDays tracks dry days and drinking honestly without judgement or shame-based messaging, showing a simple weekly pattern, money saved against past spending, and a gentle non-judgemental check-in on harder days, aimed at everyday awareness rather than clinical intervention.
Monetisation service
Free for daily tracking and the weekly view. A £3.99/month Plus tier adds longer-term trend charts and personalised dry-day goal suggestions, positioned well below clinical coaching-app pricing since the app is about awareness, not treatment.
Minimum projected ARR
Zayna’s story
Zayna set out to build something for the large and growing number of people who describe themselves as sober curious, wanting to drink less without needing a clinical treatment app built for serious dependency. DryDays sits deliberately in that middle ground.
In the Make It a Real App phase, Zayna focused on tone as much as features: every screen was written to track honestly without judging, including a check-in for harder days that explicitly says the app tracks patterns rather than shaming a slip. She used AI to help build the streak and weekly-pattern screens while writing all of the actual wording herself.
Getting that tone right took the most iteration. Early drafts of the check-in message read as preachy, and it took several rewrites to land on something that felt genuinely supportive rather than like being told off.
What Zayna’s parent thinks
“TBC”
— Amir Sheikh