Privacy Policy

Data we collect

Email address: whether you subscribe through the newsletter form, unlock a quiz result, or download the curriculum, we collect one thing, your email address. That's the only field any of these ask for, and all of them add you to the same mailing list.

Analytics: like most websites, we use Google Analytics to understand how visitors use the site (pages viewed, general location, device type). This data is aggregated and isn't used to identify you personally.

We also use Cloudflare Web Analytics, a privacy-focused analytics tool that doesn't use cookies, doesn't fingerprint your device, and can't identify you individually or follow you across other websites — it just counts visits and pages viewed.

We don't collect names, phone numbers, or payment details through this website. Enquiries and bookings happen through Google Calendar and WhatsApp, which have their own privacy terms.

Why we collect it

Your email is used to send the weekly newsletter, and for nothing else, regardless of which form you used to sign up. We don't sell or share it, and we don't use it for anything beyond that newsletter.

Analytics data helps us understand which pages are useful and which aren't, so we can improve the site.

Who processes it

Newsletter emails are sent and the subscriber list is held by Beehiiv, our email newsletter provider, on our behalf.

Analytics data is processed by Google Analytics and Cloudflare Web Analytics.

None of these companies is permitted to use your data for their own purposes beyond providing that service to us.

Cookies

Google Analytics only runs, and only sets a cookie, if you accept it in the cookie banner shown on your first visit. If you decline, or don't respond, it stays off.

You can change your mind at any time using the "Cookie Preferences" link in the footer, on any page.

Cloudflare Web Analytics doesn't set a cookie at all, so it isn't part of that banner and runs for every visitor — that's a deliberate choice, so we have a basic, accurate visitor count even for people who understandably don't want Google tracking them.

We don't use advertising or tracking cookies of any kind, only analytics, and Google Analytics only runs with your consent.

Consent and your rights

Newsletter subscription is opt-in: you confirm your email address before you're added to the list (double opt-in), and every email includes an unsubscribe link that takes effect immediately.

You can ask what data we hold about you, or ask us to delete it, at any time by emailing the address below. We'll respond within a reasonable time.

This site and the data it collects are governed by UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

Children's privacy

This website's newsletter is intended for parents and guardians, not children. The academy programme itself serves students aged 11–19, but that relationship, and any data collected as part of enrolment, is handled separately and directly with families, not through this website's newsletter or analytics.

Changes to this policy

This policy may be updated from time to time. The date at the top of this page reflects the most recent change.

Contact

Questions about this policy, or requests about your data, can be sent to hello@psyntaxlabs.com.