Every child follows the same proven journey a real startup takes, broken into six phases a young builder can own. Here's how it works, and exactly what it costs.
Six progressive phases. Students are placed by ability, not age, and move up only when they've truly earned it, from their first idea to launching a real startup.
Phase 101Before any code, students learn to notice problems other people have stopped seeing, separate what they observe from what they assume, and choose one idea worth the next twenty-four weeks.
Phase 202A problem is not yet a business. Students size the market honestly, study real competitors, shape a business model and pricing, and test for real demand before writing the product.
Phase 303Now the student builds: one user, one painful job, one complete journey. Built by hand first, then accelerated with AI and improved on real user feedback.
Phase 404A working product with no users is a hobby. Students learn positioning, distribution and launch craft, ending with a live product and the first real people using it.
Phase 505A live product is not a business until someone pays for it. Students make a genuine sales ask, learn the real numbers behind the business, and run a first measurable growth experiment.
Phase 606The final stretch is about leadership: making decisions under pressure, understanding investment and risk, and defending the business in public on Founder Day.
Every place is backed by our promise: a money-making app in 24 weeks, or we keep teaching free until they build one.
Learning alongside a focused group
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Fully personalised mentorship
Not sure which fits? The free assessment includes a recommendation, no obligation.
Everything on this page, plus a printable overview you can read at your own pace or share with your partner.
We work with young people aged 11 to 19. Because we place by ability rather than age, a curious 11-year-old and a GCSE student can each start at exactly the right level for them.
None at all. Many of our students start with zero interest in coding, and that's often where the biggest transformations happen. The free assessment shows us the right starting point.
Sessions run live and interactive so your child gets real mentorship and feedback. New cohorts start quarterly, in January, April, July and October, we'll confirm the exact day and time that suits your family during the assessment.
If your child follows the programme, attends at least 90% of lessons and completes the weekly task (even if it's delayed), and still hasn't built a working, money-capable AI app within 24 weeks, we continue teaching at no additional cost until they do. We can stand behind it because we've seen it happen again and again.
A money-making app and an app that already makes money are two different things. Your child builds a money-making app: one shaped around a real gap, problem or service they've found themselves, with genuine income-earning capability, not just a class project. That process of finding the idea and building it for real is what teaches them to think like an entrepreneur. We can't guarantee any specific app will earn money from day one, but we can guarantee your child will build a genuine builder's mindset, and the confidence to become the founder of their own app or venture one day.
Around 4 hours a week: a 2-hour lesson on the weekend and a 2-hour workshop on a weekday, running across the 24-week programme. It's designed to build genuine momentum without overwhelming a child's schoolwork or family life.
Not just a certificate, a real, working app they built, the confidence of having launched it, and the mindset to keep building. Many students leave with a genuine venture idea they're excited to pursue.