Muhammad’s gift-genie
The problem
Buying a gift for someone often turns into an hour of scrolling online shops with no real starting point, especially for people who find it hard to decide, and it usually ends in either a generic default gift or no gift bought at all.
The solution
GiftGenie asks four quick questions, who the gift is for, the occasion, their interests, and a budget, then returns a short list of specific, buyable gift ideas instead of an endless scroll of options.
Monetisation service
Free for unlimited searches with affiliate links to retailers on each suggestion. A £1.99/month Plus tier removes ads between questions and saves an occasion calendar so reminders arrive a few days before birthdays.
Minimum projected ARR
Muhammad’s story
Ashfi is, by his own description, genuinely bad at deciding what to buy people, and GiftGenie started as a way to solve that specifically for himself before he realised plenty of other people have the exact same problem every birthday and holiday.
In the Make It a Real App phase, Ashfi kept the whole flow to four short questions on purpose, since the point of the app is to end a long, indecisive search quickly rather than replace it with a different kind of scrolling. He used AI to help build the quiz screens and results layout while deciding the actual questions and their order himself.
The hardest part was picking exactly four questions instead of ten. Every extra question made the results slightly more accurate, but also made the app feel like exactly the kind of long decision it was supposed to avoid.
What Muhammad’s parent thinks
“TBC”
— Shahnaz Jahan Dina